Yahoo!  

One of my favorite jobs was working for Black Rocket back in the dot-com heyday. We had a lot of preposterous clients. But we also had a little internet company called Yahoo!  In addition to lots of fun TV and other work, we also made these billboard installations in Soho and SF. We switched out the messages regularly, with everything from random thoughts to real marriage proposals. The SF location was there for over 15 years, making it a city icon and one of the longest running 'billboards' in history.  Agency: Black Rocket Art Director: Aaron Allen Writer: Aaron Stern