PIXEL BUDS A SERIES

A simple but entertaining campaign to introduce Pixel Buds A series, a lower-priced earbud. The brief was to do a product demo for how the earbuds work with Google Assistant. Part of Google’s culture is embracing and championing DEI internally, as well as in every aspect of how we communicate, including our casting. These videos featured exclusively people of color and LGBTQ talent. Creative Lead / Copy Director: Aaron Stern Integrated Creative Lead / Writer: Kevin Butler Integrated Creative Lead / Art Director: Becca Morton