Chegg
Chegg is the #1 brand for textbooks, online tutoring, and on-demand learning for STEM students. As part of a rebranding effort, Chegg wanted to get students’ attention via…wait for it…wait for it…radio spots. Or – if you prefer – “podcast interruptions and streaming music breaks.” I wrote and produced over 50 spots, a selection of which you can hear below. As you can see from the tweets, students paid attention, even quoting lines from the ads. Students tweeting about radio spots. Who’d have thought? Scroll down to see how the brand voice came to life in digital and other initiatives. Agency: WestSF Creative Director / Writer: Aaron Stern