As a Creative Lead / Copy Director at Google, part of my role is working with cross-functional teams at an early stage to define strategic, business-critical messaging for Google devices and services. This includes owning every aspect of the writing, from hero messaging (tag lines, headlines, etc.), to how we write and talk about specific product features to maintain consistency across channels. Once that is established, it’s shared out to different parts of the organization and global partners where it’s used in video, packaging, retail environments, the online Google Store, and more. The work below is representative of this process.
