Google Nest Rebrand

In 2019, Google brought the Nest brand back into its hardware division, where it became part of the Google brand ecosystem. As part of this strategic shift, Nest rebranded as Google Nest. This meant refining the brand voice, communicating it to consumers, partners, and retailers, and incorporating this new identity into every touchpoint, from digital to retail to packaging.

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Announcement web page.

BRAND BOOK

Download the brand book here.

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LANDING PAGE

Google Store landing page.