Google Nest Cameras and Doorbells

Working with a diverse team of strategists, product marketing managers and other stakeholders, I’m involved in the writing process long before a Google Nest product is released. This includes writing global copy documents that include hero messaging, feature copy, and more. From there, this copy is shared out with global marketing teams where it gets incorporated into everything from video, retail, OOH, digital and social, etc. Having ownership of the messaging ensures that there’s consistency in messaging and tone of voice across the many different assets created for each product.