Nest - Solar Eclipse

The solar eclipse of 2017 was a major event for pretty much everyone in the country. But what a lot of people didn’t realize is that there was a serious energy implication due to the dip in solar energy created by the eclipse. Working with a team of UX designers, engineers, and power companies, we linked together almost a million thermostats to help reduce energy use. As a writer on the project, I worked on the consumer-facing content, including paid advertising, social and online. The effort won a Bronze Lion and two One Show Gold Pencils. Creative Lead/ Lead Writer: Aaron Stern Art Director: Roz Romney VP Creative: Xanthe Wells