U.S. Bank

For 161 years, U.S. Bank and its clients have walked hand-in-hand together at the center of life’s financial milestones, both big and small. And today, the financial institution launched a new campaign, “The Power of Us,” highlighting that very connection to daily life and the relationship between its clients, its people and its products. I helped create the brand platform, and wrote the scripts for this nice little campaign, narrated by Jake Gyllenhaal. Agency: Supernatural Art director / Director: Steve Mapp