Siebel CRM

Back in the early 2000’s, Siebel was a leading enterprise CRM and Customer Service Platform. I was a CD at Venables, Bell and Partners when they hired us to do a brand campaign. Our talented account planners came up with a strategy not around boring B2B insights, but real human potential. The campaign is built around the idea that when your employees have the information they need, they’re empowered to make decisions, be more confident, and work smarter.